Privacy Policy

Last Updated: January 2026

Lancashire Not Forgotten ("we," "us," "our," or "Company") operates the lancashirenotforgotten.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in relation to our affiliate services promoting William Hill online casino.

Please read this Privacy Policy carefully. By accessing and using our website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you contact us or sign up for our newsletter, we may collect your name, email address, and other contact details you voluntarily provide.
• Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
• Cookie Data: We use cookies and similar technologies to track your interactions with our website (see Cookie Policy below).
• Usage Data: We collect information about how you navigate our site, including time spent on pages, clicks, and links followed.

2. How We Use Information

We use the information we collect for the following purposes:

• Website Analytics: To understand user behaviour, monitor site performance, and identify trends.
• Affiliate Tracking: To track referrals to William Hill and calculate commission eligibility in accordance with our affiliate programme terms.
• Site Improvement: To enhance user experience, troubleshoot technical issues, and optimise content.
• Communications: To respond to inquiries and send newsletters (with your consent).
• Compliance: To comply with legal and regulatory obligations.

3. Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for basic site functionality and security.
• Analytics Cookies: Used to collect aggregate data on site usage and performance via Google Analytics and similar tools.
• Affiliate Tracking Cookies: Used to track referral links to William Hill and attribute conversions.
• Third-Party Cookies: Placed by our partners and service providers for advertising and analytics purposes.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. For more information, visit www.aboutcookies.org.

4. Third-Party Links

Our website contains affiliate links to William Hill and other third-party gambling operators and affiliate networks. We are not responsible for the privacy practices of these external websites. When you click through to third-party sites, their own privacy policies apply. We recommend reviewing their privacy notices before providing any personal information or engaging in transactions.

We do not control these third parties' data collection practices, and any data you provide to them is governed by their respective privacy policies.

5. Your Rights

UK GDPR and Data Protection Act 2018: If you are located in the United Kingdom, you have the following rights concerning your personal data:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten") where applicable
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making and profiling

CCPA (if applicable): If you are a California resident, you may have additional rights under the California Consumer Privacy Act, including the right to know, delete, and opt-out of the "sale" of personal information.

To exercise any of these rights, please contact us at the details provided below.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Analytics Data: Typically retained for up to 26 months.
• Affiliate Tracking Data: Retained for the duration of the affiliate relationship and for audit purposes (typically 7 years for tax compliance).
• Contact Information: Retained until you request deletion or withdraw consent.

When data is no longer needed, we securely delete or anonymise it.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:

Email: privacy@lancashirenotforgotten.co.uk
Website: lancashirenotforgotten.co.uk

We aim to respond to all data subject requests within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy was last updated in January 2026 and may be updated periodically. We encourage you to review this page regularly for any changes.